You're not short of strategy. You're short of someone who can walk in, take ownership, and deliver — without six months of hand-holding.
Twenty years across creative agencies and UAE real estate. I've built sales teams from scratch, run major regional accounts, and worked both sides of the real estate developer-broker relationship.
Contract or fractional. No long-term commitment. Just results.
Twenty years across creative agencies and UAE real estate — agency side, brokerage side, and developer side. I've onboarded and managed large enterprise accounts at Leo Burnett, Impact BBDO, and Publicis. Built a sales team of 10 from scratch and consistently exceeded monthly targets. Founded and operated my own real estate advisory business, generating over USD 130M in transaction value. The range is real. So is the track record.
Your sales or marketing function needs a senior operator — but a full-time executive hire isn't the right move yet.
I come in as your interim or fractional Sales Director, Marketing Director, or Commercial Lead. I own the function, set the standards, manage the team, and report to you against real targets.
Senior-level output. No permanent overhead.
Pipeline stalled. Agency not delivering. Sales and marketing not talking to each other. Pitching and losing.
I've been on both sides of these problems — client side and agency side. I diagnose fast, fix with precision, and stay through execution. Not a recommendations deck. Actual accountability.
You're growing but the commercial infrastructure isn't keeping up. No repeatable sales process. No KPI framework. Marketing and sales operating in separate worlds.
I've built this from zero — in agencies, in brokerage, and on the developer side. I build it right the first time so it doesn't need to be rebuilt in 18 months.
You know how to build. I know how to sell it — and build the function that keeps selling it, from strategy through to broker channel performance.
I've sat on both sides. I know what clients need, how agencies work, and where it breaks down. Senior client services operator or pitch strategist.
The GCC is a relationship market. I help you build your commercial function correctly from day one — not retrofit it later.
Sometimes you need a senior operator to walk in, look at the whole picture, and tell you what's actually wrong. I do that — then help fix it.
Young & Rubicam. Publicis. Impact BBDO. Leo Burnett. Rethink. Flagship regional and national accounts, multi-agency campaigns, and the kind of client relationships where there's no room to get it wrong.
Supported senior account teams managing Ford Canada brand communications — coordinating across creative, production, media, and client stakeholders to maintain campaign quality and delivery standards.
National brand communications across Chrysler, Jeep, Dodge, Ram, and FIAT. Integral to onboarding the newly-acquired Chrysler Canada account. Product launches, promotions, and multiple new business pitch wins.
Senior account management on one of the world's most recognised airline brands. Led regional brand communications across UAE and MENA — spanning campaign strategy, media planning, budget ownership, and multi-market execution for one of the most demanding clients in the region.
Full integrated campaign cycle for one of the most demanding regional accounts in the GCC. Brief through execution, rollout across GCC markets, performance reporting.
Led production of 13 dual-language TVCs while coordinating PR, media, SEO, research, and packaging partners simultaneously.
Senior account leadership on two of Canada's most prominent national consumer brands. Led integrated campaigns across digital, broadcast, and brand communications — with direct accountability for budget delivery, client retention, and commercial outcomes.
If you're a brand spending on agency retainers and not sure you're getting what you're paying for — I know exactly how to evaluate that. I know what good looks like on both sides of the table.
I didn't manage real estate sales. I built a commercial operation from scratch, ran it for seven years, and scaled it to over USD 130M in transaction value. Returned to Dubai, hit the ground running — closing AED 17M in luxury residential within six months — then built and led a high-performance broker sales team from zero, consistently exceeding targets.
Designed and ran everything — marketing plans, brand positioning, client acquisition frameworks, CRM workflows — with full P&L accountability.
Customer lifecycle program that reduced paid channel dependency and increased repeat transaction rate by approximately 40%.
Full-cycle luxury residential transactions in Dubai's most competitive premium segment. HNW and UHNW client relationships, disciplined qualification and negotiation across off-plan inventory.
Built and led a team of 10 from scratch. Set an AED 50K gross revenue target per consultant per month and delivered approximately 125% of monthly targets on average.
Pipeline governance and marketing-to-sales alignment that gave leadership real commercial visibility for the first time.
Most sales leaders can manage brokers. Most marketers can run campaigns. Very few have done both and built the infrastructure connecting the two.
I understand how developers think, how brokers sell, and how buyers decide.
Most businesses have a strategy. What they're missing is someone who can take it and turn it into commercial momentum — pipeline, conversion, revenue. That's the gap I fill.
Marketing generates leads that sales ignores. Sales complains about lead quality. No one owns the handoff.
I build the bridge. Shared KPI frameworks, lead quality standards, and conversion tracking — so marketing spend actually produces revenue.
Activity without structure produces inconsistent results. I build the infrastructure that makes a sales team predictable — pipeline mechanics, performance standards, activity benchmarks, and the reporting that lets leadership manage the function.
You're paying a retainer and not sure what you're getting. A decade on the agency side means I know exactly how to evaluate, brief, and hold an agency accountable — and when it's time to find a different one.
Entering the UAE or GCC is different from most markets. Relationships matter more than credentials.
I help you set up your commercial function correctly from the start — positioning, relationships, processes, team.
No pitch decks. No discovery forms. If you have a commercial problem and want to talk to someone who's likely seen it before — reach out directly.
Give me a sense of what you're working on. No obligation.